Over the span of numerous transformative years, ProMedia has firmly anchored itself at the forefront of the entertainment and event management realm, seamlessly weaving imagination with execution. From visionary event conceptualization, sophisticated set designs, to the intricate nuances of multimedia audio-visual systems - we master it all. At the helm of our creative voyage is a dynamic team of industry veterans, including acclaimed event planners, innovative designers, and technical wizards, all complemented by a diverse pool of global talents.
Together, we don't just bring ideas to life; we redefine the very essence of experiential entertainment, transcending boundaries and igniting wonder anytime, anywhere.
ELEVATING EVENTS TO UNFORGETTABLE EXPERIENCES
WE DO IT WITH
PASSION, UNWAVERING DEDICATION, TALENT, PROVEN EXPERIENCE, GLOBAL STANDARDS, LOCAL INSIGHT, INT’L EXPERTISE, CUTTING-EDGE TECHNOLOGY, INNOVATIVE IDEAS,
SEAMLESS EXECUTION
OUR STYLE
ENGAGE WITH AUTHENTICITY
CAPTURE WITH PRECISION
CELEBRATE WITH EXUBERANCE
OUR MOTTO
FLAWLESS EXECUTION
FOR A LASTING EXPERIENCE
THE PROCESS
PROCUREMENT ARM
LOGISTICS ARM
CREATIVE ARM
CENTRAL UNIT
COMMUNICATION ARM
DESIGN ARM
PRODUCTION ARM
OUR SERVICES
GOVERNMENT EVENTS
SPORTS OPENING AND CLOSING CEREMONIES
CORPORATE EVENTS
AWARDS CEREMONIES
EXHIBITIONS
GALA DINNERS
BRAND ACTIVATIONS
IMMERSIVE EXPERIENCES
THE PORTFOLIO
HRH PRINCESS SEETAH AWARD CEREMONY
SAUDI AUTHORITY FOR INTELLECTUAL PROPERTY
THE FAMILY OFFICE
AECOM
CLOSING CEREMONY OF KING ABDULAZIZ CAMEL FESTIVAL (KACF)
OPENING CEREMONY OF SOUK OKAZ MINISTRY OF TOURISM (TAIF)
50TH ANNIVERSARY OF ISSUANCE THE CONSTITUTION OF THE STATE OF KUWAIT
CAPITAL OF ISLAMIC TOURISM IN AL MEDINA AL MUNAWARA
EID AL-FITR CELEBRATIONS IN AL MEDINA AL MUNAWARA
SAUDI NATIONAL DAY OPERETTA (RIYADH) GENERAL ENTERTAINMENT AUTHORITY
THE INAUGURATION OF JAZAN HOUSING PROJECT (KFC)
INTERNATIONAL GOVERNMENT COMMUNICATION FORUM
2012-2016
THEATRICAL MUSICAL SHOWS
OPERA AIDA
OPERETA MASR
FEYROUZ BEIT ELDINE 2000
THE SHADOWS
BAHRAIN NATIONAL DAY 2019
KAUST INAUGURATION
FERRARI THEME PARK GRAND OPENING
DUBAI WORLD CUP ARABIAN NIGHTS
JANADRIYAH
2006-2007-2009-2011
GCC OLYMPICS
THE TEAM
TEAM MEMBERS
YASSER ALYAMI
CHAIRMAN
BASSEL ABU HAMDAN
CEO
MOHAMMED JABER
LEGAL CONSULTANT
PIERRE HADDAD
EXECUTIVE PRODUCER
BASSAM TURK
HEAD OF SPORTS TECHNICAL
& LOGISTIC PRODUCTION
MONEER ALQAHTANI
CREATIVE & SHOW DIRECTOR
OSAMA SAMRA
MEDIA RELATIONS
KHALED AL SHAIKH
COMPOSER
MUNJED AL SHARIF
SHOW DIRECTOR
SUHEIL HAMOUDI
BUSINESS DEVELOPMENT DIRECTOR
JULIEN MAALOUF
EVENT FILM DIRECTOR
ORLA MACDONNELL
BUSINESS DEVELOPMENT
SALEH BIN ALI
ART DIRECTOR
NIZAR BOU MJAHED
PROJECT MANAGER
MOHAMMED ALDAHOUM
PROJECT MANAGER
LEWA ALMALLAH
PROJECT MANAGER
RAQUEL GUADALUPE MARTIN
VIP PROTOCOL
ABDULMAJEED AL QAHTANI
HEAD OF DIGITAL MARKETING
ABDULRAHMAN SAGGA
CREATIVE CONTENT & COPYWRITER
MOSTAFA AL EDRISSI
SENIOR CONTENT CREATOR
RUND AL-HADIDI
SENIOR GRAPHIC DESIGNER
MODI AL JABER
PUBLISHING & INFLUENCER COORDINATOR
HAYA ALSHWIAR
CREATIVE CONTENT
& COPYWRITER
ABDULLAH ELTANTAWI
FINANCIAL MANAGER
FAISAL AL HARTHI
LOGISTICS MANAGER
MASHAAL ALSHAMAN
EDITOR
TAHANI ALGHIMLAS
SENIOR PROJECT MANAGER
ZULFIQAR ALI
PHOTOGRAPHER
OUR CLIENTS
YASSER ALYAMI
CHAIRMAN
An experienced executive, Yasser holds significant management expertise, skillfully enhancing business development, operational efficiency, and strategic partnerships. He's an agile leader, focusing on performance and business growth. With a BSC in Industrial Management from King Fahad University of Petroleum and Minerals, he also holds an honorary Masters from the University of Cambridge (2014). Before founding Eventavo in 2018, where he revolutionized event experiences, Yasser held various senior roles. He’s been the General Manager and board member at Dar Al Hayat and Editor in Chief of Layalina magazine since 2011. His previous roles include Director of Advertising and Sales at Al-Wataniya Group (2005-2009) and Direct Sales Manager at Okaz Organization (2003). Additionally, Yasser actively contributes as a member of several prominent associations and committees.
BASSEL ABU HAMDAN
CEO
Bassel Abu Hamdan, CEO, is a visionary leader whose journey from Executive Director to CEO is marked by an impressive trajectory of growth and achievement. Holding an MBA from the Lebanese American University (LAU), his expertise in the event management sector over the past 12 years has been nothing short of transformative. Bassel has been instrumental in leading high-caliber events that not only surpass industry standards but also introduce new benchmarks of excellence.
His portfolio is a showcase of his adeptness in aligning with international standards effortlessly, and exceeding international expectations with finesse. Bassel's profound knowledge of the Gulf market, coupled with his extensive international networks, gives him an edge as a leader endowed with unmatched insights.
Specializing in royal, mega, and corporate events, Bassel brings a unique and innovative touch to each project. His success is amplified by strategic alliances that draw on global expertise, ensuring the triumph of every event under his guidance.
Central to Bassel's philosophy is his dedication to crafting unforgettable, impactful experiences, with commitment to excellence and innovation. Under Bassel's leadership, each endeavor is an opportunity to redefine industry standards and deliver extraordinary outcomes.
PIERRE HADDAD
ADVISORY BOARD | EXECUTIVE PRODUCER
Pierre G. Haddad crafted a solid and award-winning reputation over twenty five (25) years working in the advertising and production fields in the MENA region.
Prior to Resonance he was the COO of Filmmaster Middle-East and Africa where he was the driving force of illustrious projects such as the reputable King Abdallah University for Science and Technology (KAUST) and the famous Ferrari world Theme park grand opening Abu Dhabi and many others.
Earlier, Pierre launched Saatchi &Saatchi in the Levant and Egypt. He was the man behind the substantial advancement of two major Advertising Agencies in the region: McCann Fortune Promoseven where he served as Vice President for Business Development and later as Area Director at "Interpublic MiddleEast communication network", and Grey Worldwide where he successfully developed a rich portfolio of brands as the COO.
His Brand development experience covered more than 60 distinctive global and regional brands such Proctor and Gamble. GlaxoSmithKline, Unilever, BMW, Coca-Cola, Range Rover, Sony, Nokia. McDonald. Nestle. Etisalat, MBC Al Arabiya news, Jumeirah international, Mars Group and UAE armed forces, Samba, National Commercial Bank of Saudi Arabia, just to name a few.
Pierre received several awards during his various tenures and missions in the advertising world. such as Saatchi &Saatchi Achievers award, Smithkline Beecham Appreciation Award, Silver Comb Award by Procter & Gamble in New York, 10 Phoenix awards, 4 Cresta awards, and finally the Middle-East Event Awards for Best Production for KAUST and Ferrari theme park.
He was elected committee member of the IAA Lebanese chapter and nominated for Man of the Year by Arab Ad Magazine.
His implication in the industry goes beyond his tenures. He was elected by the 13 international leadings agencies to lead SEREP Sociéte d'études et recherches en publicite) to implement TV metering standards.
Later on, he was the designated president Of JICMR joint industry committee for media research in the gulf region.
Pierre continued his success formula of bringing together multi- platform Creative minds and Technical Talent. the duo he believes that can make remarkable achievements when managed the right way.
Under his leadership. Pierre’s portfolio is constituted of ceremonial events such as the GCC Olympic 2015, to Forums in 2019 and 2020: Saudi Media Forum and the MOH and over 1000 corporate events.
BASSAM TURK
ADVISORY BOARD | HEAD OF SPORTS TECHNICAL & LOGISTICS PRODUCTION
Bassam has 25 years of extensive experience managing successful events
Over the years, he has managed sports competitions such as the National Beach Volley Ball Competition and school sports competitions including the Lebanese High school Basketball League.
He is behind the concept and organization of the first Ski Big Air Event, In Lebanon for 3 consecutive years
– Football Inc. – Basketball Inc. – Karting Inc, – Magic Futsal- The Football Legends Games.
He is also known for organizing the Beirut Corporate Games for 12 consecutive years.
Bassam has also organized events in the UAE such as corporate and indoor carting and the water ski shows at the F1 boat race.
MONEER AL QAHTANI
ADVISORY BOARD | CREATIVE & SHOW DIRECTOR
• Inauguration of King Abdallah University for Science and Technology 2009
• Ferrari World Theme Park opening 2010
• Kuwait 50th anniversary 2012
• GOC Olympic Games Dammam2015
• Opera Ceremony on the occasion of King Salman visit to Kuwait 2016
• Al-Medina Al-Munawara Celebrations of the capital of Islamic tourism 2017
• King Abdulaziz Camel Festival the First 2017
• King Abdulaziz Camel Festival the Second 2018
• King Abdulaziz Camel Festival the There'd 2019
• Saudi National Day 2017 in King Fahad Stadium in Riyadh
• The Inauguration of the Old City of Al-Diriya 2018
• Eid Al-Fitr Show & Celebrations in Al-Medina Al-Munawara 2019
• Souk Okazin Taif 2019
OSAMA SAMRA
ADVISORY BOARD | MEDIA RELATIONS
• Holds a Bachelor of Science in Business Administration from the Damascus University, Syria (1994).
• Has professional experience for 28 years in the media industry, Public relations, Journalism, Marketing and advertising, Event management, conferences, government communication and has numerous achievements in his records.
• Director of Marketing for several companies (1995-2000).
• Columnist at local and international Arabic publications within the United Arab Emirates (UAE), Saudi Arabia, Bahrain and UK (2000-Present).
• Establishment of the UAE regional office of Al-Riyadh Newspaper and filing the position Editor-In-Chief (2000- 2005).
• Establishment of the Tanmiyat Magazine and filing the position Editor-In-Chief (2005-2008).
• Director of the Media and marketing
department at Sharjah Commerce and Tourism Development Authority – SCTDA (2005-2010).
• Director of Sharjah Media Centre (2010- 2015).
• HH Sheikh Sultan Bin Ahmed Al Qasimi – Media Consultant (2015-Present).
• Omnes Media – Media Consultant (2017- Present).
• Ambiance entertainment group – Producer (2020-Present).
• One Eleven Media Group – Founder and CEO – 2017-Present).
Some of the most prominent achievements
• Preparation of the foundational plan to establish the media office of HH Ruler of Sharjah, Sharjah Media Corporation, Sharjah Media Centre and Sharjah press club.
• Releasing of the Sharjah Commerce and Tourism Development Authority magazine ‘Sharjah My Destination’.
• Establishment of the International Government Communication Forum IGCF
• Establishment and Theatre Production Management Al Majaz Amphitheater.
Establishment of Sharjah government agenda based in a collaboration with Alastair Campbell(10 downing street-UK).
• Establishment of Sharjah government communication award.
• Establishment of the government communication unit in 52 government entities in Sharjah
• Creating all media and marketing campaigns for Sharjah spring festival,
Sharjah summer festival, Sharjah water festival, Sharjah light festival, International formula 1 power boat race” Sharjah Grand Prix”.
• Has professional experience for 20 years in the conferences and exhibitions industry as an organizer, keynote speaker and media training.
• Has professional experience for 20 years in events and artist’s management, organized large number of concerts for Yanni, Julio Iglesias, kazim Al Saher, Majida Al Roomi, Khalid Al Sheikh, Walid Toufic,
Ramy Ayach and many more.
Some of the most prominent achievements (Events)
• Clusters of Light .. Over 14 million USD musical production about Prophet
Mohammad life with more than 700 people on and behind stage.
• The Shadows (Musical)
• MISR Al Makan wel Makana (Egypt)
• Khalid Al Sheikh Kuwait notebook Show.
• Bahrain National day concert.
• Saudi Arabia National day concert (Abha).
• Filming a documentary for Saudi army in Abha.
• 2022 Kalam Madina First Arab influencers gathering Jordan – Dead Sea
• 2023 Khalid Al Sheikh at Mohammed
Abdo Arena – Abdullah Al Ruwished Concert Saudi Arabia.
• 2023 Khalid Al Sheikh at Mohammed
Abdo Arena – Talal madah tribute
Concert Saudi Arabia.
KHALED AL SHEIKH
ADVISORY BOARD | COMPOSER
Bom in Bahrain in 1958/He graduated from Bahrain Secondary school in 1975 Al Shaikh joined the faculty of Economics and political Science in Kuwait University until 1978 Later he continued his studies at the Egyptian Higher Institute of Music ( Conservatoire -Egypt ) until 1980.
He was Honored during Bahrain International Music Festival 2008, and was also honored in 2005 by the Department of Culture and Arts at the Ministry of Information in Bahrain for best music and sound effects for a play titled "Crazy Man's News".
Al Sheikh participated in number of Arab music festivals and has more than 15 albums. He composed music for number of Arab theatre and television shows, and gained fame for composing significant musical works for famous Arab singers.
In 2014 Al Sheikh composed the music for "The Clusters of Light *play in the Occasion chosen Sharjah the Islamic Culture Capital. and "The Shadows 'musical play for Sharjah Media Center.
In 2015AI Sheikh composed "Misr Al Makan wel Makana "Music a theater play in 3 singing acts fort the 6th October 1973 Egiptian war Celebration.
In 2019 he composed and singed the Bahrain singing concert on the occasion of its National Day (RECONCLEDHEARTS&THANKFUL PEOPLE)
MUNJED AL-SHARIF
ADVISORY BOARD | SHOW DIRECTOR
Munjed Al-Sharif has worked as a film, drama, and musical stage director since 1974, lending his expertise to various shows, musicals, TVCs, and documentaries across the Arab Gulf, the Middle East, and Europe, working alongside local and international clients.
In 1973, he was the artistic lighting and sound director for Fairouz and the Lebanese Folkloric Troupe for their USA tour, where they played shows and music written and composed by the Rahbani brothers under the direction of Sabri Al-Sharif. He put his talents as lighting director to good use in several other events, including the Charles Aznavour concert in Deir El Kalaa in 1971, Dalida’s performance at the Piccadilly Palace Theater in 1973, Jibal Al-Souwan in Baalback and at the International Damascus Festival by Feirouz and the Lebanese Folkloric Troupe in 1969, the Jbeil Citadel performance of Al-Wahm by Sabah, Nasri Shamesddine and Duraid Lahham in 1970, Sah Al-Nawm at the Piccadilly theater and the Damascus Festival by Fairouz and the Lebanese Folkloric Troupe in 1971, Nas Men Waraq at the Piccadilly theater and Natouret Al-Mafatih in Baalback and the Damascus Festival by Fairouz and the Lebanese Folkloric Troupe in 1972, and Wadih Al-Safi’s concert, Tdallou Bikhair, in Baalback in 1974.
In 1974, he directed the Sea of Pearls musical starring Wadih Al-Safi, Melhem Barakat, Magdala, Antoine Mahfouz, and Georgette Sayegh for the Beiteddine festival. The play was written by Elie Choueiry, with music by Ziad Rahbani, Melhem Barakat, Wadih Al-Safi. That same year, he worked as a TV director for the Lebanese Channel 7 and was appointed artistic director for the Jordanian TV drama, Stories from International Literature. In 1994, Munjed worked as a TV director for the opera Aida, performed at the Cairo Opera House.
In 2000, he was the artistic director for Fairouz’s concert at the Beiteddine festival and the theater director for Julia Boutros’s concert, Freedom Days 2000, in the South of Lebanon, as well as in Jordan and Dubai. In 2004, he was the head director for Amr Diab’s TV show, which was broadcasted live on MTV Lebanon, produced by Rotana and sponsored by General Motors Dubai.
On the occasion of Sharjah’s selection as Islamic Cultural Capital for 2014, he directed the Oratorio Clusters of Light, performed at the Al-Majaz amphitheater, written by Abdel Rahman Al-Ashmawi and Music composed by Khaled Al-Sheikh, Sung by Hussein al Jasmi, Loutfi Bouchnak, Ali Hajjar and Mohammed Assaf as well as a musical entitled The Shadows with lyrics by Dr. Nadine Al-Asaad and music by Khaled Al-Sheikh, which was produced by the Sharjah media center.
In 2015, on the occasion of the Egyptian October war celebration, he directed Misr: Al-Makan Wal-Makana and Clusters of Light, both produced by the Sharjah media center. In 2019, he directed the Bahrain national day singing concert content, Reconciled Hearts and Thankful People.
Awards: 1994-1995-1996-1998 Bronze, Silver on various TVCs from The London Advertising Awards. Excellence in Advertising 2006 Silver Outdoor Campaign-Fishing Wataniya Telecom Kuwait, from IAA. Dubai Lynx 2008 Middle East & North Africa Advertising Awards) Silver Title Al Maqam Tower 3D Brochure
SUHEIL HAMOUDI
ADVISORY BOARD | BUSINESS DEVELOPMENT DIRECTOR
Suheil Hamoudi began his media career in Dubai in 1989 establishing one of the foremost media companies in the GOC with 17 magazine titles.
Following on from being the publisher of award-winning titles especially in the auto industry, he spearheaded many televised events, beauty pageants and then went on to establish an outdoor media company and a TV distribution company for major international news organizations.
Suhail was the CEO of strategic media SPMS and expanded its presence across the region and is leader in his field .
He established a TV distribution company and led the expansion of Russia Today Channel, OGTN and ONBC from a FISO and commercial prospective.
Educated in Beirut, Suhail developed an extensive explain commercial activities regionally and has numerous achievements in his records.
Also founder and chairman of Lebstock, he is amedia and commercial veteran with 30 full years of experience.
JULIEN MAALOUF
ADVISORY BOARD | EVENT FILM DIRECTOR
Julien Maalouf’s career kickstarted with the light comedy show “C.I.A.” (Comedy In Arabic), where he directed 80 episodes. After having had his fair share as a director in TV production around the Arab world (MTV Lebanon, StudioVision -Dubai, Dubai TV, LBCI, Al Rayyan TV in Qatar), he quickly plunged into the rabbit hole of Lebanese drama soaps. With M&M Pro, he directed over 160 episodes in soap operas like “Mich Ana”, “Al Hobb Al Hakiki” and “Bel Aleb”, all of which landed the first place in the ratings race. He also had the opportunity to work on a web series for Bank Audi in collaboration with Leo Burnett, “Cafe El Hay”. With over 460 hours of air-time, his latest work was directing an OSN original, 60 episode-long soap called “Kharze Zarka”, with one of the biggest production companies in the Middle East, Sabbah Media Production. After Twelve years in the industry, “I consider myself blessed to have this passion for filmmaking”.
ORLA MACDONNELL
ADVISORY BOARD | BUSINESS DEVELOPMENT
Orla has worked in commercial TV, media, events and advertising agencies since 1990 in London and the GCC on behalf of international clients.
She held many managerial positions in MEED, Publicis, Thames Television and is a co founder of Art for all bringing unique cultural events to Dubai.
Holds a bachelor degree in political science from University College Dublin and her masters from City University London.
Orla was one of the team leaders in establishing Dubai Shopping festival from its inception and was team leader for the expansion of Majid al Futtaim retail division launching City Centre, Carrefour.
Orla also headed Lindt chocolate and grew it in the Middle East and headed press and Tv campaigns.
As a very experienced media person, Orla also founded Art for All, a cultural events company and established a specialized industry leader for ballet and educational events for children such as horrible histories, Shakespeare for kids and The English National Ballet, The Gruffalo and many more.