Bassel Abu Hamdan, our CEO, is a visionary leader whose ascent from Executive Director to CEO has been defined by a remarkable path of exceptional growth and notable achievements. Holding an MBA from the Lebanese American University (LAU), his expertise in the event management sector over the past 12 years has been nothing short of transformative. Bassel has been instrumental in leading high-caliber events that not only surpass industry standards but also introduce new benchmarks of excellence.

His portfolio is a showcase of his adeptness in aligning with international standards effortlessly, and exceeding international expectations with finesse. Bassel's profound knowledge of the Gulf market, coupled with his extensive international networks, gives him an edge as a leader endowed with unmatched insights.

Specializing in royal, mega, and corporate events, Bassel brings a unique and innovative touch to each project. His success is amplified by strategic alliances that draw on global expertise, ensuring the triumph of every event under his guidance.

Central to Bassel's philosophy is his dedication to crafting unforgettable, impactful experiences, with commitment to excellence and innovation. Under Bassel's leadership, each endeavor is an opportunity to redefine industry standards and deliver extraordinary outcomes.

Pierre G. Haddad crafted a solid and award-winning reputation over twenty five (25) years working in the advertising and production fields in the MENA region.

Prior to Resonance he was the COO of Filmmaster Middle-East and Africa where he was the driving force of illustrious projects such as the reputable King Abdallah University for Science and Technology (KAUST) and the famous Ferrari world Theme park grand opening Abu Dhabi and many others.

Earlier, Pierre launched Saatchi &Saatchi in the Levant and Egypt. He was the man behind the substantial advancement of two major Advertising Agencies in the region: McCann Fortune Promoseven where he served as Vice President for Business Development and later as Area Director at "Interpublic MiddleEast communication network", and Grey Worldwide where he successfully developed a rich portfolio of brands as the COO.

His Brand development experience covered more than 60 distinctive global and regional brands such Proctor and Gamble. GlaxoSmithKline, Unilever, BMW, Coca-Cola, Range Rover, Sony, Nokia. McDonald. Nestle. Etisalat, MBC Al Arabiya news, Jumeirah international, Mars Group and UAE armed forces, Samba, National Commercial Bank of Saudi Arabia, just to name a few.

Pierre received several awards during his various tenures and missions in the advertising world. such as Saatchi &Saatchi Achievers award, Smithkline Beecham Appreciation Award, Silver Comb Award by Procter & Gamble in New York, 10 Phoenix awards, 4 Cresta awards, and finally the Middle-East Event Awards for Best Production for KAUST and Ferrari theme park.

He was elected committee member of the IAA Lebanese chapter and nominated for Man of the Year by Arab Ad Magazine.

His implication in the industry goes beyond his tenures. He was elected by the 13 international leadings agencies to lead SEREP Sociéte d'études et recherches en publicite) to implement TV metering standards.

Later on, he was the designated president Of JICMR joint industry committee for media research in the gulf region.

Pierre continued his success formula of bringing together multi- platform Creative minds and Technical Talent. the duo he believes that can make remarkable achievements when managed the right way.

Under his leadership. Pierre’s portfolio is constituted of ceremonial events such as the GCC Olympic 2015, to Forums in 2019 and 2020: Saudi Media Forum and the MOH and over 1000 corporate events.